Tag Archives: Psychological Moonshot

In today’s business world, we are obsessed with big data, economic and financial models, everything is data-driven or model-driven, and every decision is made based on logical, analytical and rational thinking. But the problem is we live on a planet of 7.75 billion human beings whose thinking and behaviors are often driven by emotions andContinue reading “The Power of Psycho-logic – Great Ideas that Don’t Make Sense”